DIGITAL/ONLINE MEDIA
Marketplace
- Shopee
- Tokopedia
- Lazada
- Blibli
- Bukalapak
- Olx
- Lamudi
- Aliexpress
- Alibaba
- Amazon
- Ebay
Website
- Web profile
- Web blog
- Web forum
- Online store
- Ecommerce
- Marketplace
Pesonal Media
- Messenger
- Telegram
- Line
- SMS
- Call
Social Media
- Tiktok
- Google business
- Youtube
- Telegram
- Line
Search Engine
- Yahoo
- Bing
- Live
- Yandex
- Ask
CHANNEL PHASES
- Awareness
- Evaluation
- Purchase
- Delivery
- Aftersales
ONLINE MEDIA OBJECTIVE
Marketplace
- Reach
- Engagement
- Purchase
- Retention
- Upselling
Website
Acquisition
- User
- Traffic
Engagement
- Event
- Conversion
- Page and screen
Monetization
- Ecommerce purchase
- In-app purchase
Retention
Upselling
Pesonal Media
- Awareness
- Consideration
- Purchase
- Retention
- Upselling
Social Media
Awareness
- Brand awareness
- Reach
Consideration
- Traffic
- App installs
- Video views
- Lead generation
- Post engagement
- Page likes
- Event responses
- Messages
Conversion
- Conversions
- Catalog sales
- Store traffic
Retention
Upselling
- Brand awareness and reach
- Product and brand consideration
- Website traffic
- App promotion
- Leads
- Contact
- Sales
- Local store visits and promotions
- Retention
- Upselling
SALES GOAL
- Acquisition
- Retention
- Upselling
- Account share
- Market share
CUSTOMER SEGMENT
Marketplace
- Pengguna marketplace
- Pengunjung website official
- Pengunjung messenger official
- Pengunjung social media official
Website
- Pengunjung website official
- Pengunjung messenger official
- Pengunjung social media official
Pesonal Media
- Pengunjung marketplace
- Pengunjung website official
- Pengunjung messenger official
- Pengunjung social media official
Social Media
- Pengguna meta
- Lokasi
- Minat
- Jenis kelamin
- Usia
- Targeting expansion
- Custom audiens
- Pengguna meta
- Lokasi
- Minat
- Demografi
- Behavior
- Jenis kelamin
- Usia
- Bahasa
- Targeting expansion
- Custom audiens
Tiktok
- Lokasi
- Jenis kelamin
- Usia
- Bahasa
- Minat
- Behavior
- Custom audiens
- Lokasi
- Bahasa
- Demografi
- Affinity
- In-market
- Your data and similar segments
- Combined segments
CUSTOMER TARGETS
- Mass market
- Niche market
- Segmented
- Diversified
- Multi-sided platforms
(or multi-sided markets)
MARKETING ICT
Analysis
Analisis sistem ICT yang sesuai dengan proses bisnis pada setiap aktivitas fungsional bisnis
- Input
- Process
- Output
Development
Menggunakan media digital vendor atau membangun hingga mengembangkannya sesuai hasil analisis sistem ICT
- Digital official media
- Digital marketing tools
- dan media ICT lainnya
Design
Mendesain tampilan media ICT yang menarik, terstruktur, sistematis, hingga menghadirkan pengalaman berkesan bagi pengguna nya, UI/UX
Publish/update
Tahap mengupload konten (teks/desktipsi, gambar/foto, video), publish, dan update/delete konten
Maintenance
Ketika memutuskan untuk bernisnis online atau melakukan aktivtas online/digital/marketing untuk keperluan personal atau usaha, akun-akun official media dan media online lainnya, sudah selayaknya dikategorikan dalam aset yang berharga/bahkan paling berharga
Konsekuensinya harus ada aktivitas maintenance/ pemeliharaan terhadap aset-aset online. Seperti backup data dan konten, antisipasi hacking, backup username – password, mengganti password secara berkala, dll
MARKETING CONTENT
Planning
Berdasarkan tujuan digital marketing, tujuan sales, tahap kesiapan pembeli, AIDA, dll
Marketing Goals
- Reach
- Awareness
- Consideration
- Conversion
Sales Goal
- Acquisition
- Retention
- Upselling
- Account share
- Market share
Buyer-Readiness Stage
- Awareness
- Knowledge
- Liking
- Preference
- Conviction
- Purchase
AIDA
- Attention
- Interest
- Desire
- Action
Design
Message Content
- Tema rasional
- Tema emosional
- Tema moral
Message Structure
- Menarik kesimpulan atau disimpulkan
- Argumen kuat di awal atau di akhir
- Argumen satu sisi atau dua sisi
Message Format
- Headline, teks, ilustrasi, warna
- Copywriting, gambar
- Ukuran, posisi, bentuk, gerakan
- Kata-kata, bunyi, suara
- Body language, ekspesi, gerakan, pakaian, postur, gaya
- dan lain-lain
Text
- Scriptwriting, copywriting
- Teks marketplace, page, product
- Teks website, page, post, product, blog, dll
- Teks social media, page, post, product
- Teks messenger, page, post, product
- Teks marketing tools
- Teks ICT
- Teks untuk aktivitas digital marketing
Graphic
- Model
- Photoshoot
- Graphic designing
- Foto/gambar untuk official media
- Foto/gambar untuk marketing tools
- Foto/gambar untuk ICT
- Foto/gambar untuk aktivitas digital marketing
Video
- Nara sumber
- Video shoot
- Video editing
- Video untuk official media
- Video untuk marketing tools
- Video untuk ICT
- Video untuk aktivitas digital marketing
OFFICIAL MARKETING
Publish/update
Mempromosikan konten marketplace, website di social media dan messenger official
Mempromosikan social media di messenger official
Publish/update page, post, product, story, dll pada
- Marketplace official
- Website official
- Social media official
- Messenger official
Engagement
- Like
- Comment
- Save
- Share
- Reply to comment
- Reply to message
Customer Service
Melakukan aktivitas customer service/care
ORGANIC MARKETING
On Page
- Title
- Keyword
- Description
- URL
- Heading
- Alt text
- Inbound link
- Outbound link
- Category
- Tag
- Hashtag
Off Page
- Backlink
- Link wheel
- Article
- Blog comment
- Directory
- Document sharing
- Exploit
- Forum
- Guestbook
- Image comment
- Indexer
- Microblog
- Pingback
- Referrer
- RSS
- Social bookmark
- Social network
- Trackback
- URL shortener
- Video
- Web 2.0
- Wiki
- Profile
- Blogroll
- Social media
- Messenger
- Send
- Share
- Mention
PAID MARKETING / ADS
Platform
- Marketplace ads
- Google ads
- Meta ads
- Facbook ads
- Instagram ads
- Tiktok ads
- Twitter ads
- Linkedin ads
- Provider ads
Account
- Online mass media
- Artist/famous account
- Content creator account
- Web banner
- Giveaway sponsorships
- Promote story
- Endorse story
- Endorse feeds
- Endorse reels/tiktok
- Marketplace booster
- Social media booster
PUBLIC RELATIONS
Blogging
- Official web article
- Blog platform
- Guest posting
- Blog engagement
- Blog community
- Blogger
- WordPress blog
- Tumblr
- Kompasiana
Forum/group
- Web/blog forum activity
- Social media gorup
- Messenger group
- Forum thread
- Online discussion
- Kaskus
- Ads ID
- Facebook group
- Whatsapp group
- News
- Social
- Business
- Religy
Co-promotion
- Online collaboration
- Web banner
- Web news/blog
- Social media feed, story
- Youtube collabs
- Live streaming
- Blog review
- Online events
Event
- Giveaway
- Review
- Education
- Training
- Community
- Co-creation
- Contest
PERSONAL SELLING
CR - PR MANAGEMENT
RESULT ANALYSIS
Marketplace
- Reach
- Engagement
- Purchase
- Retention
- Upselling
Website
Acquisition
- User
- Traffic
Engagement
- Event
- Conversion
- Page and screen
Monetization
- Ecommerce purchase
- In-app purchase
Retention
Upselling
Pesonal Media
- Awareness
- Consideration
- Purchase
- Retention
- Upselling
Social Media
Awareness
- Brand awareness
- Reach
Consideration
- Traffic
- App installs
- Video views
- Lead generation
- Post engagement
- Page likes
- Event responses
- Messages
Conversion
- Conversions
- Catalog sales
- Store traffic
Retention
Upselling
- Brand awareness and reach
- Product and brand consideration
- Website traffic
- App promotion
- Leads
- Contact
- Sales
- Local store visits and promotions
- Retention
- Upselling
SALES GOAL
- Acquisition
- Retention
- Upselling
- Account share
- Market share