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DIGITAL/ONLINE MEDIA

  1. Shopee
  2. Tokopedia
  3. Lazada
  4. Blibli
  5. Bukalapak
  6. Olx
  7. Lamudi
  8. Aliexpress
  9. Alibaba
  10. Amazon
  11. Ebay
  1. Web profile
  2. Web blog
  3. Web forum
  4. Online store
  5. Ecommerce
  6. Marketplace
  1. Messenger
  2. Telegram
  3. Line
  4. Whatsapp
  5. SMS
  6. Call
  7. Mail
  1. Instagram
  2. Facebook
  3. Tiktok
  4. Google business
  5. Youtube
  6. Twitter
  7. Linkedin
  8. Telegram
  9. Line
  1. Google
  2. Yahoo
  3. Bing
  4. Live
  5. Yandex
  6. Ask
  1. Awareness
  2. Evaluation
  3. Purchase
  4. Delivery
  5. Aftersales

ONLINE MEDIA OBJECTIVE

  1. Reach
  2. Engagement
  3. Purchase
  4. Retention
  5. Upselling

Acquisition

  1. User
  2. Traffic

Engagement

  1. Event
  2. Conversion
  3. Page and screen

Monetization

  1. Ecommerce purchase
  2. In-app purchase

Retention

Upselling

  1. Awareness
  2. Consideration
  3. Purchase
  4. Retention
  5. Upselling

Awareness

  1. Brand awareness
  2. Reach

Consideration

  1. Traffic
  2. App installs
  3. Video views
  4. Lead generation
  5. Post engagement
  6. Page likes
  7. Event responses
  8. Messages

Conversion

  1. Conversions
  2. Catalog sales
  3. Store traffic

Retention

Upselling

  1. Brand awareness and reach
  2. Product and brand consideration
  3. Website traffic
  4. App promotion
  5. Leads
  6. Contact
  7. Sales
  8. Local store visits and promotions
  9. Retention
  10. Upselling
  1. Acquisition
  2. Retention
  3. Upselling
  4. Account share
  5. Market share

CUSTOMER SEGMENT

  1. Pengguna marketplace
  2. Pengunjung website official
  3. Pengunjung messenger official
  4. Pengunjung social media official
  1. Pengunjung website official
  2. Pengunjung messenger official
  3. Pengunjung social media official
  1. Pengunjung marketplace
  2. Pengunjung website official
  3. Pengunjung messenger official
  4. Pengunjung social media official

Instagram

  1. Pengguna meta
  2. Lokasi
  3. Minat
  4. Jenis kelamin
  5. Usia
  6. Targeting expansion
  7. Custom audiens

Facebook

  1. Pengguna meta
  2. Lokasi
  3. Minat
  4. Demografi
  5. Behavior
  6. Jenis kelamin
  7. Usia
  8. Bahasa
  9. Targeting expansion
  10. Custom audiens

Tiktok

  1. Lokasi
  2. Jenis kelamin
  3. Usia
  4. Bahasa
  5. Minat
  6. Behavior
  7. Custom audiens
  1. Lokasi
  2. Bahasa
  3. Demografi
  4. Affinity
  5. In-market
  6. Your data and similar segments
  7. Combined segments
  1. Mass market
  2. Niche market
  3. Segmented
  4. Diversified
  5. Multi-sided platforms
    (or multi-sided markets)

MARKETING ICT

Analisis sistem ICT yang sesuai dengan proses bisnis pada setiap aktivitas fungsional bisnis

  1. Input
  2. Process
  3. Output

Menggunakan media digital vendor atau membangun hingga mengembangkannya sesuai hasil analisis sistem ICT

  1. Digital official media
  2. Digital marketing tools
  3. dan media ICT lainnya

Mendesain tampilan media ICT yang menarik, terstruktur, sistematis, hingga menghadirkan pengalaman berkesan bagi pengguna nya, UI/UX

Tahap mengupload konten (teks/desktipsi, gambar/foto, video), publish, dan update/delete konten

Ketika memutuskan untuk bernisnis online atau melakukan aktivtas online/digital/marketing untuk keperluan personal atau usaha, akun-akun official media dan media online lainnya,  sudah selayaknya dikategorikan dalam aset yang berharga/bahkan paling berharga

Konsekuensinya harus ada aktivitas maintenance/ pemeliharaan terhadap aset-aset online. Seperti backup data dan konten, antisipasi hacking, backup username – password, mengganti password secara berkala, dll

MARKETING CONTENT

Berdasarkan tujuan digital marketing, tujuan sales, tahap kesiapan pembeli, AIDA, dll

Marketing Goals

  1. Reach
  2. Awareness
  3. Consideration
  4. Conversion

Sales Goal

  1. Acquisition
  2. Retention
  3. Upselling
  4. Account share
  5. Market share

Buyer-Readiness Stage

  1. Awareness
  2. Knowledge
  3. Liking
  4. Preference
  5. Conviction
  6. Purchase

AIDA

  1. Attention
  2. Interest
  3. Desire
  4. Action

Message Content

  1. Tema rasional
  2. Tema emosional
  3. Tema moral

Message Structure

  1. Menarik kesimpulan atau disimpulkan
  2. Argumen kuat di awal atau di akhir
  3. Argumen satu sisi atau dua sisi

Message Format

  1. Headline, teks, ilustrasi, warna
  2. Copywriting, gambar
  3. Ukuran, posisi, bentuk, gerakan
  4. Kata-kata, bunyi, suara
  5. Body language, ekspesi, gerakan, pakaian, postur, gaya
  6. dan lain-lain
  1. Scriptwriting, copywriting
  2. Teks marketplace, page, product
  3. Teks website, page, post, product, blog, dll
  4. Teks social media, page, post, product
  5. Teks messenger, page, post, product
  6. Teks marketing tools
  7. Teks ICT
  8. Teks untuk aktivitas digital marketing
  1. Model
  2. Photoshoot
  3. Graphic designing
  4. Foto/gambar untuk official media
  5. Foto/gambar untuk marketing tools
  6. Foto/gambar untuk ICT
  7. Foto/gambar untuk aktivitas digital marketing
  1. Nara sumber
  2. Video shoot
  3. Video editing
  4. Video untuk official media
  5. Video untuk marketing tools
  6. Video untuk ICT
  7. Video untuk aktivitas digital marketing

OFFICIAL MARKETING

Mempromosikan konten marketplace, website di social media dan messenger official

Mempromosikan social media di messenger official

Publish/update page, post, product, story, dll pada

  1. Marketplace official
  2. Website official
  3. Social media official
  4. Messenger official
  1. Like
  2. Comment
  3. Save
  4. Share
  5. Reply to comment
  6. Reply to message

Melakukan aktivitas customer service/care

ORGANIC MARKETING

  1. Title
  2. Keyword
  3. Description
  4. URL
  5. Heading
  6. Alt text
  7. Inbound link
  8. Outbound link
  9. Category
  10. Tag
  11. Hashtag
  1. Backlink
  2. Link wheel
  3. Article
  4. Blog comment
  5. Directory
  6. Document sharing
  7. Exploit
  8. Forum
  9. Guestbook
  10. Image comment
  11. Indexer
  12. Microblog
  13. Pingback
  14. Referrer
  15. RSS
  16. Social bookmark
  17. Social network
  18. Trackback
  19. URL shortener
  20. Video
  21. Web 2.0
  22. Wiki
  23. Profile
  24. Blogroll
  25. Social media
  26. Messenger
  27. Send
  28. Share
  29. Mention

PAID MARKETING / ADS

  1. Marketplace ads
  2. Google ads
  3. Meta ads
  4. Facbook ads
  5. Instagram ads
  6. Tiktok ads
  7. Twitter ads
  8. Linkedin ads
  9. Provider ads
  1. Online mass media
  2. Artist/famous account
  3. Content creator account
  4. Web banner
  5. Giveaway sponsorships
  6. Promote story
  7. Endorse story
  8. Endorse feeds
  9. Endorse reels/tiktok
  10. Marketplace booster
  11. Social media booster

DIRECT MARKETING

  1. Personal message
  2. Group post
  3. Mailist
  4. Whatsapp blast
  5. Social media blast
  6. Direct message blast
  7. Comment blast
  8. SMS
  1. Phone call
  2. Messenger call
  3. Video call

PUBLIC RELATIONS

  1. Official web article
  2. Blog platform
  3. Guest posting
  4. Blog engagement
  5. Blog community
  6. Blogger
  7. WordPress blog
  8. Tumblr
  9. Kompasiana
  1. Web/blog forum activity
  2. Social media gorup
  3. Messenger group
  4. Forum thread
  5. Online discussion
  6. Kaskus
  7. Ads ID
  8. Facebook group
  9. Whatsapp group
  10. News
  11. Social
  12. Business
  13. Religy
  1. Online collaboration
  2. Web banner
  3. Web news/blog
  4. Social media feed, story
  5. Youtube collabs
  6. Live streaming
  7. Blog review
  8. Online events
  1. Giveaway
  2. Review
  3. Education
  4. Training
  5. Community
  6. Co-creation
  7. Contest

PERSONAL SELLING

PARTNER RELATIONS

CR - PR MANAGEMENT

RESULT ANALYSIS

  1. Reach
  2. Engagement
  3. Purchase
  4. Retention
  5. Upselling

Acquisition

  1. User
  2. Traffic

Engagement

  1. Event
  2. Conversion
  3. Page and screen

Monetization

  1. Ecommerce purchase
  2. In-app purchase

Retention

Upselling

  1. Awareness
  2. Consideration
  3. Purchase
  4. Retention
  5. Upselling

Awareness

  1. Brand awareness
  2. Reach

Consideration

  1. Traffic
  2. App installs
  3. Video views
  4. Lead generation
  5. Post engagement
  6. Page likes
  7. Event responses
  8. Messages

Conversion

  1. Conversions
  2. Catalog sales
  3. Store traffic

Retention

Upselling

  1. Brand awareness and reach
  2. Product and brand consideration
  3. Website traffic
  4. App promotion
  5. Leads
  6. Contact
  7. Sales
  8. Local store visits and promotions
  9. Retention
  10. Upselling
  1. Acquisition
  2. Retention
  3. Upselling
  4. Account share
  5. Market share

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